The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge ...

The small tip of the inverted pyramid is the bottom of the article. The information that’s there would be nice for the reader to know, but not crucial for their overall understanding of the ...

Organization (the Inverted Pyramid) People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an ...