From the inverted pyramid style of summarizing major findings in the headline and lede, while burying the details at the bottom, to writing for one’s audience and skipping complex detail ...

The inverted pyramid turns storytelling on its head ... Headlines are usually not in past tense; a headline about a past event is generally in present tense; one about a future event generally ...

But what if you flip it? The inverted pyramid structure, which places clients at the top and C-suite leaders at the bottom, isn’t a new invention, but businesses that haven’t yet taken ...