The inverted pyramid structure isn’t a new invention, but businesses that haven’t yet taken advantage of this way of thinking might not realize what they’re missing.

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge ...

The small tip of the inverted pyramid is the bottom of the article. The information that’s there would be nice for the reader to know, but not crucial for their overall understanding of the ...