Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

Instagram is testing a limited-time monetization program called "Referrals" in the US.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Instagram is offering some US-based creators as much as $20,000 to bring new users and traffic to its app, in a fresh bid to ...

As TikTok went dark briefly for the app's 170 million US users last Saturday, tech giants began rolling out various incentives ... on Facebook and Instagram. If a creator meets all the eligibili ...

The real question to ask is what gets rewarded on Instagram? Because anything that gets more visibility drives people to post similar content. It is a matter of incentives. In an indirect way ...

And if you needed some inspo or a little spark of creativity to take your Reels and posts to the next level, that’s where Instagram’s first-ever Creator Café came into play at the 2024 ...

Mosseri said the money included both incentives as well as ... focus for the Meta-owned company. Instagram has launched (and shut down) a handful of creator monetization programs since 2020 ...