THE ANATOMY OF A MOVIE POSTER: The Work of Dawn Baillie. At Poster House, 119 W. 23rd St. (between 6th and 7th avenues), New York, through Sept. 8. 917-722-2439, posterhouse.org.

How has movie poster design changed? LIPPERT In the ’80s everything had to be done by hand for the most part. Photoshop really didn’t exist for the masses until the ’90s.

Bill Gold was a 21-year-old kid in the Warner Bros. art department when he came up with the red cursive title of the “Casablanca” poster and put a gun in Bogart’s hand so the movie wouldn ...