In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.

Pop Mart said this week that it expects profit for the first six months of this year to jump by at least 350% largely because of its smash hit plush toy, the Labubu.

In China's second-hand market, some collector plush toys are being sold for over 1,000 euros. Last week in Beijing, a giant Labubu (almost 40 centimeters) was auctioned for around 130,000 euros.

But it wasn’t until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian ...

Pop Mart said this week that it expects profit for the first six months of this year to jump by at least 350% largely because of its smash hit plush toy, the Labubu.