Search Engine Land » PPC » LinkedIn Message Ads: Everything you need to know Share LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience.

One rather large differentiator of LinkedIn is the detailed information users provide about themselves. This helps marketers target their ads very precisely. For example, you can aim your ads at ...

Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. The post 3 ways to get more from your paid social ad spend appeared ...

LinkedIn rolled out verification tools last year to curb spam and fake job ads on the platform. Despite the new process, job hunters say fake ads from scammers are still rampant on the site.

Video ads: Engage your audience through captivating video content. Videos are incredibly engaging and can deliver complex messages effectively. To elevate B2B campaigns on LinkedIn, I always tell ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

To that end LinkedIn launched a number of advertising formats in 2022, including document ads and click-to-message ads. Those formats, which would not work as well outside of the B2B context ...

In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

The Wall Street Journal reported that in response to persisting ghost jobs, Greenhouse and LinkedIn now have a verification feature to help candidates weed out ads that may be a waste of time.