New research indicates that Roku remains the top connected TV (CTV) streaming device in North America, with a 37% share of the open programmatic ads sold on specific devices in third-quarter 2024.

Apple’s streaming service has been holding steady in viewership numbers for the few years, but isn’t growing substantially. During the fourth quarter of 2024, Apple’s streaming service accounted for 7 ...

Additionally, JustWatch deduces market share by users searching for a title and then clicking directly to its streamer or by searching multiple streaming services and selecting the one that they ...

Now 9to5Mac has seen exclusive data on the market share of streaming platforms during Q4 2024 – and the situation for Apple remains stable. Apple TV+ market share in the US ...

Over that period, all OTT/streaming ad impressions climbed to 14% share -- up from 6%. In the first quarter of 2025, linear TV ad impressions were at 1.54 trillion -- down 4.3% from the year before.

The video markets of APAC will remain dwarfed by the domestic U.S. streaming market, but the gap is narrowing. By 2029, U.S. streaming revenue is projected to grow to $140 billion, while APAC ...