The task is made even harder by the fact that not all of the changes are relevant to every industry. To help marketers sort through it all, researchers at Giraffe Social created an infographic (below) ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

The Facebook ad space is more crowded than ever. Back in the early 2010s, you could run a simple image ad with some basic targeting and get killer results. That’s not the case anymore.

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its ...

Platforms such as Reddit, Snap (SNAP.N) and Pinterest (PINS.N) are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties.

Meta's shares were up nearly 1% in morning trading, while stocks of ad giant Interpublic Group (IPG.N) and Omnicom Group (OMC.N) fell 1.9% and 3.2%, respectively.