The following examples show how companies worldwide ... is the company's strategy. Influencer marketing must identify those people who act as opinion leaders - not always an easy task.

Here is what I have learned as head of influencer and marketing strategy at Postmates ... In all the above examples, we were able to achieve the traditional goals of influencer marketing by ...

An alternative to that approach could be a more vertical strategy ... beneficial when your marketing efforts can leverage the influencer’s subject matter expertise. Examples of this type ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... What’s new about this strategy? Instead of only ...

In a world where social media reigns supreme, influencer marketing has become the go-to strategy for brands looking ... in real-world case studies. These examples highlight how businesses can ...

Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

Launching influencer marketing campaigns depending on the ... These channels will likely include any of the above in the digital strategy examples section. Each channel identified should include ...

Content creators are being paid worldwide to promote fossil fuel firms An investigation by DeSmog last month uncovered hundreds of examples ... employer of influencer marketing over the last ...