Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

But why should your company pursue influencer partnerships in the middle of a pandemic, and how can doing so help to recession-proof your business? Here are five reasons to include influencers in your ...

Respondents say their top priorities in the coming year to improve the results of their B2B influencer marketing strategy are audience targeting/segmentation and performance/ROI measurement. Some 56% ...

However, a marketing trend is emerging: influencer marketing. While this strategy is more commonly associated with consumer brands, influencers are now playing a role in shaping investor relations ...

Influencer marketing has become a vital part of modern brand strategy. Yet, many brands continue to falter at one of the most critical stages: choosing the right agency partner. Choosing the right ...

For any marketing strategy, measuring success is critical, and influencer marketing is no different. Micro-SaaS businesses can track key performance indicators (KPIs) such as lead generation ...

Founded in 2019, The Fifth Group delivers influencer marketing, social strategy and end-to-end creator-led campaigns for brands including YouTube, Disney+, UKTV, FOX Entertainment, The Times and ...

However, Dubey added that despite the better ROI, the revenue volumes are smaller, so brands must focus on quantity to scale and reap the benefits from this rural influencer marketing strategy.