Influencer marketing ROI works much the same way. Without including influencer KPIs into broader marketing conversations, you risk going in a different direction from the rest of your marketing team.

A full 79% of B2B marketers say influencer marketing will grow in importance for their business over the next 12 months. That's according to a report from Top Rank Marketing, which was based on data ...

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

You’ve just tapped into influencer marketing. According to The Shelf, sharing your content through influencers in your industry increases conversion by at least a 3x-10x higher rate.

CreatorDB 4 Common Influencer Marketing Pricing Models Not all influencer deals are structured the same way. The right compensation model depends on the campaign goals, KPIs, and budget. Here are ...

By building trust. As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

I believe influencer marketing is an essential piece of a successful digital marketing strategy. By working with the right influencers, you can reach new customers and expand your brand's reach in ...

B2B influencer marketing is a marketing strategy in which businesses collaborate with subject matter experts, influential figures or key players in a particular industrial sector to produce ...