An icon in the shape of a lightning bolt. Impact Link Unlike in traditional advertising, in influencer marketing the digital creator will often take the wheel when driving a campaign. For instance ...

Ultimately, the merging of influencer marketing and content marketing, supported by the strategic use of earned and paid influence, is redefining how brands connect with audiences.

STOCKHOLM, April 04, 2025 (GLOBE NEWSWIRE) -- US influencer marketing is on track to surpass $10 billion in 2025, according to Emarketer. The researcher expected the industry to grow by 16% in ...

By building trust. As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

As the founder of a digital agency, my answer is still a definite yes. But with one important caveat: We can’t treat influencer and creator marketing the same way that we always have.