Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India ...

Influencer marketing surges as brands shift focus to content creators for authentic, direct consumer engagement and sales ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Randi Matthews joins the Mompreneurs podcast to talk about building her boutique social media marketing agency Multi-Hypen Media.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...