It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of ...

One online personality who fell foul of the rules was Siobhan O’Hagan - who has more than 160,000 followers. One violation, ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Influencer marketing has exploded in popularity, becoming a $21 billion industry in 2024. And it will only get bigger, with ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

CubesWire, a leading ad-tech platform, drives innovation in influencer marketing with its tech-powered solutions like ...

Estée Lauder India recently unveiled a campaign feature Bollywood actor Karisma Kapoor and influencer Masoom Minawala, apart ...