Influencer marketing can be optimized as well, with everything from the content to post types to targeting, and even influencers being adjusted as we go. What's the agency's plan for optimization? 7.

The site is filled with overblown exaggerations of, let's be honest, the all-too-prevalent pompousness that fills most agency Web sites. There's a Holist-i-think flow chart that will have you ...

Melanie Bolaños is the director of influencer marketing at Reach Agency, where she leads a team that manages over 300 influencers annually for brands like Hot Pockets, DiGiorno, Nexxus and Hostess.

All about the 2025 Ad Age Small Agency Awards winners, which were announced July 23 in Toronto. For its first influencer brand trip, eos isn’t flying creators out to Coachella or a resort on ...

The influencer marketing agency in India is expanding quickly, reaching a total revenue of Rs 2200 crore by the end of 2025. Social media influencers are significantly enhancing brand value and ...

Ms. Segar and Mr. Gildin are self-funding Article 41, which has 13 full-time employees and 24 paid interns. (She sold her influencer agency, Village Marketing, to the ad giant WPP in 2022.) ...