All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...

LET me begin by removing misapprehensions. I did not, as Prof. J. B. S. Haldane suggests, attack Prof. E. A. Milne and Sir Arthur Eddington: “Milne”, “Eddington” and “Dirac” were merely symbols to ...