As Gen Z makes its mark on the fashion world, a unique blend of bold, contemporary styles infused with rich Indian heritage has emerged. This fusion celebrates cultural diversity while adding a ...

This kind of messaging aligns with Gen Z’s desire for relatability and realness, making brands feel more approachable. 2. Blurring the Lines Between Western and Indian Fashion Gen Z celebrities ...

have their eyes set on the Indian Gen Z consumer. While the likes of Christian Louboutin and Tod’s are launching India-focused collections to target the young, international fast fashion mega ...

Dress for the lifestyle you want, not the lifestyle you have – what was once a philosophy synonymous with 1980s fashion culture is now reemerging in Gen Z form. Writer Emilia Petrarca ...

Gen Z fashionistas are feeling buyer’s remorse ... TikTok/music.to_watch.boys.to Dombrovska declared that it makes the wearer look like a “teenager” and suggested trendier options from ...

Gen Z, the demographic cohort born between 1997 and 2012, are stressed. But alongside concerns about climate change, geopolitics, and war, these individuals are also worried about fashion.

In short, they want to belong. For fashion, lifestyle and beauty brands looking to win over Gen Z’s loyalty, this is a crucial thing to understand. Gen Z consumers want to connect with others ...

Millennials, who used to be hailed as tastemakers in the world of fashion, are finding themselves gradually edged out of the spotlight as Gen Z takes center stage. This shift in the dynamics of ...

"I have been sharing fashion content online since 2009, and as someone chronically online, it has been interesting to see the growing discourse around millennial versus Gen Z style, with both ...