Since she was a teen, Deepica Mutyala wanted to create makeup for people "who look like us." As founder and CEO of Live Tinted, she's done that.

I’ve Discovered The Perfect Makeup Routine For A 4-Day Indian Wedding. Stress-tested at a four-day affair in Mumbai. ... I actually think I didn’t go hard enough with the shimmery eye makeup.

This rise in appreciation for India’s rich beauty heritage is reflected in the Indian baddie makeup trend, which enhances our natural features while honoring our cultural secrets.