Today, A.I. is the big unknown in search. Chatbots like OpenAI’s ChatGPT and Anthropic’s Claude, the A.I.-powered search engine Perplexity, and others are potential Google disrupters.

The future of search comes at you fast. MOUNTAIN VIEW, Calif.—Google used to be all about the 10 blue links, but that was then, and this is now.

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.