And ads in sports games, he said, feel more like “a natural extension of the real world.” Proving incrementality. Sports video game campaigns aren’t just a way to retarget people who also watch sports ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it.

In-game ads solution Anzu has secured an undisclosed amount of funding from Amex Ventures. Amex Ventures is a new investor in Anzu, joining the likes of PayPal Ventures, WPP, Emmis Corporation, ...

With under two weeks left until EA Sports College Football 26's release, fans just received a massive load of information they have been waiting for since the game come out last year.

That’s true of all Game 7s and title games for major sports. The interest is inherent. The broadcaster has an immense duty to make you feel like you are about to witness a monumental event.

So when CFB 25 came out last year, I was glad to see Dynasty was one of the pillars in bringing the game back. But it wasn’t complete. It wasn’t that deep of an experience compared to older games.