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The Importance of Branding in the Resale of Consumer Products
In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that ...
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A new perspective on well-being—consumer agency in immersive service
There are two key areas where marketing research can contribute: The need for a more consumer-centered perspective in ...