Film posters are an outlier in the movie advertising matrix. “When the trailers are no longer played and the promotional campaign winds down, the poster remains,” outlines Poster House, the New York ...

NEW YORK — Close your eyes and try to think of particular movie posters. Do any come to mind? Maybe “Vertigo” (1958) or “West Side Story” (1961) or “Jaws” (1975) or “The Shining ...

Sometimes you don’t even need to see the trailer to know what a movie is all about. Sometimes, all you need is to just look at the poster. With its roots in vaudeville and carnival advertising ...

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