They contacted me because of my social media content. If you’re not on social media you’re skipping a tool that can help your sales. Start, keep at it, be patient and consistent.

Social commerce, the blend of social media and e-commerce, is on the rise. Platforms like Instagram and TikTok enable businesses to create shoppable posts, linking directly to Amazon product pages.

For example, social media personality Logan Paul launched Prime Hydration in 2022, and it is already valued between $150 and $200 million.

Social media success depends heavily on genuine connections with audiences. Authentic engagement builds trust, which directly translates to increased sales and customer loyalty.

Simply put, if your retail business has a presence on social media and isn’t tapping into the potential of generating sales directly from these platforms, you are missing out. For marketers, now ...

A going-out-of-business sale can mean massive mark downs. But before you click on any social media ad, you need to watch for copycat sites that are popping up on feeds everywhere these days.

Social media isn’t just memes and viral videos - it’s a powerful tool that can drive radio sales. But here’s the catch: it’s a long-term game.