image and likeness, it is money. Lots of it. It can cost as much as $10.5 million for a title-contending starting offense and defense in the new Power Four conferences. The big-ticket item ...

offering the public a rare look at the lack of accountability in the big-money world of college sports. Michael LeRoy, a University of Illinois professor who has studied name, image and likeness ...

It’s been three years since the NCAA started allowing college athletes to make money from their personal brands — their “name, image and likeness ... other services big and small.

"Name, image and likeness" (NIL) payments are letting players get paid, the transfer portal is letting them change schools more easily and the rise of sports betting has brought new pressures.

In fact, the entire Illini team reported just $9,100 in name, image and likeness deals during ... look at the lack of accountability in the big-money world of college sports.