Shoppers who find specific images on signage in various Walmart departments can aim their smartphone loaded with the Super Hero Augmented Reality app at the target image to unlock a super hero’s ...

but cited augmented reality as important in enabling the bottle to unlock content and prizes for its male-heavy audience. Given that entertainment is one of beer brands? biggest goals in marketing, ...

While Maybelline has used virtual makeover technologies in the past, leveraging augmented reality ... image to their device or share it via Facebook, Twitter and email, which helps spread the word ...

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 ...

The past decade has seen increasing hype surrounding the adoption of virtual and augmented reality - and more recently mixed reality ... before integrating such technologies into their marketing ...

Enter Augmented Reality (AR)-a game-changer in how brands ... But it's not just about marketing flair. AR is savings in physical waste-consider virtual try-ons, interactive packaging, and ...

“We are thrilled to be partnering with Snapchat to create an Augmented Reality (AR) virtual try on experience for our iconic foundations,” said Estée Lauder UK & Ireland Marketing Director, Nicola ...