A unique value proposition (UVP), or unique selling proposition (USP), is a concise, straight-to-the-point statement about the benefits you offer customers. In other words, it’s an explanation ...

His advice: Win more new business by creating and leveraging an effective unique value proposition, or UVP.

as long as they are "on brand," unique, and specific to the company in question. A successful value proposition should be persuasive and help turn a prospect into a paying customer. Investopedia ...

or, "Tell me about your personal brand," or even, "What is your unique value proposition?" In each of these questions, the recruiter is asking you to differentiate yourself from a sea of ...

But before you go off on some wild brand story about features, cost and ROI, keep these three things in mind – a great value proposition is: Simple for a person to understand. Unique.