The concept of no-makeup makeup has withstood decades, recessions, a pandemic, multiple social-media platforms, the Kardashians, and several generations. The reason the look resonates so deeply ...

Promise. But let's be real. "No-makeup makeup" was kind of a sham. Viral TikToks showcase 10-, 12-, 15-step routines with specific techniques, pricey products, and complicated tools... all to make ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward. ByCelia Shatzman, Senior Contributor.

Since then, I’ve spent decades honing the no-makeup look, and now it’s one of my signatures. And yes, it does actually involve makeup! Creating a natural look is simple, but the best approach ...