Advertising revenue from ITV's flagship ITV1 channel, which accounts for around 60% of group sales, fell by 4% to GBP1.49 billion, after a 12% drop in 2006. ITV said total viewing for the entire ...

ITV1 has commissioned six episodes of a new business reality show. Silver River is making 60-minute installments of Natural Born Sellers which pit eight salesmen against each other for a cash prize.

ITV plans to spend £10m during 2008 on the launch of ITV1 HD and its participation in Freesat, the upcoming digital satellite marketing joint-venture with the BBC.