ITV is also currently "looking at the options" with regards to ITV1 HD on Freesat, where the channel is currently offered as a red button-only service as opposed to a distinct channel or simulcast.

ITV has confirmed that its new ITV1 HD channel will launch on Virgin Media, Sky and Freesat next month. From April 2, Sky and Virgin Media subscribers will be able to watch the new high definition ...

ITV has started test transmissions of its new high definition simulcast of ITV1. As announced last week, the public service broadcaster intends to launch ITV1 HD on Freeview in time for the World ...

ITV plans to spend £10m during 2008 on the launch of ITV1 HD and its participation in Freesat, the upcoming digital satellite marketing joint-venture with the BBC.

On Saturday, 1.5m viewers were left outraged when ITV1 HD switched to a Hyundai advert and then a blank screen just as Steven Gerrard scored in the fourth minute against the USA.

ITV has said that "human error" caused the break in transmission on ITV1 HD which resulted in 1.5 million viewers missing England's first goal at the World Cup.