Integrated marketing communication helps brands stand out. IMC lets brands reach enormous audiences. Targeting a big audience with a unified strategy is straightforward and effective because it ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Integrated marketing communications is a powerful approach to marketing that can help companies deliver a consistent and cohesive brand message to consumers. In today’s fast-paced and ever ...

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing . ... Broadly defined, IMC is a concept of marketing communication planning that ...

Integrated Marketing Communication (IMC) is a concept that has revolutionized the way brands reach their customers. IMC is the coordination and integration of all marketing communication tools, ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Top corporate players in Nigeria's media, marketing and advertising ecosystem have indicated intention to be part of the Marketing Edge inaugural virtual Integrated Marketing Communication (IMC ...