Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid ...

That meant my concealer collection never strayed from the same two products, until I tried Il Makiage's F*ck I'm Flawless ... and in order to get the right shade for you, you'll be prompted ...

Il Makiage has emerged as a notable player in the beauty industry, captivating consumers with its bold approach to makeup. Known for its high-performance products and extensive shade ranges ...

This is where the tech-led beauty brand Il Makiage comes in ... Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up Like This foundation, which comes in 50 shades.

Eventually, she ditched the tutu, became a makeup artist, and in 1972 launched her own cosmetics line, IL-Makiage. She's since transitioned the company to the management of Alex Zalmanovich ...