Childhood nostalgia meets contemporary design as LEGO and IKEA unveil their latest collaboration at The Exchange TRX.

I am currently creating a LEGO building area for my kids and ... And creating a magnetic wall with the IKEA SVENSÅS magnetic ...

One solution: IKEA has partnered with the LEGO Group to offer boxes with a LEGO ... used as a free-standing organizer or mounted to the wall using the keyholes.

The Sonos x Ikea prototype, the Sonos Play:5 below the Symfonisk speaker attached to the wall above (Courtesy Ikea).

But two Scandinavian corporate behemoths — the privately owned Ikea and Lego — are betting big on the continued relevance of the store, even as they invest heavily in ecommerce as well.