Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools. Imad is a senior reporter covering Google and internet culture. Hailing from ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

AI answer engines aren’t just changing how people search, they’re fundamentally redefining what business visibility means in the digital age. From simple keywords and short phrases such as “brake ...

The open agentic web requires brands to build structured digital systems that align with evolving AI standards for visibility ...

Move over SEO — GEO is the new tool in town, and it aims to make harnessing the power of ChatGPT and other large language models (LLMs) much easier for brands. Real Chemistry has launched HealthGEO, a ...