Since being acquired by SAP back in 2013, hybris is keen to highlight that it isn't dying inside the enterprise software giant – it is making its mark with customer engagement. When SAP acquired ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...

SAP hybris introduced hybris-as-a-service (YaaS) as a commerce platform based on microservices at its Global Customer Days and Partner Summit in February. It was the talk of the conference, according ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

As consumers and businesses continue to move to a multi-screen world where they expect services like payments, and their e-commerce back-end systems, to work the same wherever they are, e-commerce ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...