Pound Cake was chosen to participate in the Ulta Beauty MUSE Accelerator program for eight early-stage Black, Indigenous, and People of Color (BIPOC) founders in their journey to retail readiness ...

The shade range is simply the icing on top of the ~baked~ cake too. Brands often only create one powder shade, but Huda Beauty offers 10 color-correcting hues that work to highlight and contour ...