Pound Cake was chosen to participate in the Ulta Beauty MUSE Accelerator program for eight early-stage Black, Indigenous, and People of Color (BIPOC) founders in their journey to retail readiness ...

The shade range is simply the icing on top of the ~baked~ cake too. Brands often only create one powder shade, but Huda Beauty offers 10 color-correcting hues that work to highlight and contour ...

What's more, it also comes in a range different shades, curated for all skin tones so there is a shade for everyone. These include: Banana Bread Blondie Kunafa Pound Cake Coffee Cake Cherry ...

Huda Beauty is My Go-To Makeup Brand at Sephora—I Can't Live Without These 6 Products Our favorite setting powder finally just got a setting spray sister.

Huda Kattan, founder of Huda Beauty, has now repurchased her equity in the business and thereby regained full control of the brand, with her and her husband, Christopher Goncalo, set to lead the ...