Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies ... the ...

Save guides, add subjects and pick up where you left off with your BBC account. This helps businesses develop and market products more effectively, targeting the right customers to meet their ...

The most successful marketers in this new era won’t be the ones doing more, they’ll be the ones orchestrating more.

Opinions expressed are those of the author. Although discretionary spending in the luxury market has faced a bit of a slowdown over the past few years, the overall market for 2024 still reached an ...

4. Sponsor student events. Lending your support and money to on-campus events can also get you valuable exposure within your target market and build your reputation as a student-friendly business. If ...

Parents who put money into 529 plans may find it tricky to find the right investment strategies while the stock market is in turmoil ... fine one called a target-date fund. If you have a big ...