Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Years ago, when I was trying to transition from a job as managing editor at my family’s newspaper into the corporate world, I was doing a lot of informational interviews. One executive said to me, ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Email is used by billions of people, ensure your email is effective within the deluge. Email has become part of daily life for literally billions of people, so the ability to communicate effectively ...

Powered by Gemini, Help Me Write is the generative AI writing tool built into Google Docs and Gmail. Here’s how to get the most out of it while avoiding its pitfalls. Whether you’re a professional ...