A killer value proposition doesn’t need to be complicated. It needs to be clear, simple, and focused on benefits. By understanding your market, focusing on how your product helps, and being consistent ...

Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As one who has been developing and coaching various industry leaders for years, I find it ...

Disruption doesn’t start with tasks. It starts with how a firm creates value. And if leaders confuse the two, they risk ...

Here is a common scene: A supervisor agrees to write your letter of recommendation with one condition—you draft it. Shocker. We, too, were surprised the first time this happened to us. We assumed ...