In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and ...

Twitter started out as a platform for short bursts of real-time observations, complaints, and general ramblings. But it has since undergone an astounding evolution far beyond social gripes and news ...

It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I ...

Lots of B2B businesses are finally present on Twitter, but how do you actually use the social media channel to generate business? Give customers something they really want, says Rachel Cummins, ...