Social media is no longer just about connecting with friends. In today's digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...

AI-powered social media marketing will uncover new opportunities in the marketplace while helping build relationships between customers and businesses. Here's How Businesses Can Actually Use It ...

How should a brand that has been building a strategy on social media for the last decade reevaluate what they’re doing? Try to figure out what’s the 1% that’s different about you, not the 99 ...

Figuring out how to use social media to help increase leads and revenue for a business can be a pretty confusing journey. You should create content with a focus. Usually, entertaining or educating ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

Presidents these days and their darn phones. “No one has used social media like this before as a president,” said Brendan Brown, a San Diego-based engineer who launched the Trump Twitter ...

As for marketing to the AEC community via social media channels, the survey found that effective avenues are still being sorted out. One respondent wrote, “The AEC industry has such a long sales cycle ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

People often ask me why women should use social media at all if it’s this harmful. The reason is that these platforms are also places where we can empower ourselves — whether promoting our ...