Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Data analytics is an ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In the age of big data, businesses are faced with an overwhelming amount of information to process and analyze. To stay ahead of the competition, leaders must leverage data and analytics to make ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...