Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...