Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Search Engine Land is your source for Google Tag Manager news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...