The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

Customers have booked out South Korean cosmetics giant AmorePacific’s new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most ...