In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re ...

Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

In the ever-evolving landscape of social media, transitioning your personal Facebook profile or account to a business page is a crucial step for any entrepreneur, small business owner, or organization ...