Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...