Think of the window sticker as your secret weapon. Most dealerships put a link to each new vehicle’s window sticker on their ...

You may not believe this, but a lot of people have no idea how to read a car window sticker. I first realized this when I was showing a customer a car and he walked up to the window sticker and ...

But we do. Car dealerships lose money on individual sales all the time. The reason people don't believe me is, first, I'm a ...