Once you have your marketing strategy outlined, you can begin to create a marketing plan. The plan should outline the specific campaigns, activities and tactics you’ll use to carry out the strategy.

A study by Broadridge found that the average advisor spent $17,400 on marketing in 2022. You can calculate a break-even point by determining your anticipated marketing costs and the revenue ...

3. Equip yourself with the right tools No matter which marketing strategies you choose to include in your real estate marketing plan, there are three crucial tools that you’ll need. Your tools ...

To transition from fan-driven marketing strategy to actionable tactics, I’d like to introduce you to a framework made by Sophia Agustina, global brand-to-demand strategy at IBM.

The key is to establish the purpose of the retreat early on. "Retreats should have a mix of fun activities, business-related sessions, and learning opportunities," Barrett said.