Anna Jankowska, SVP of Global Partnerships at RTB House. One of her earliest memories is dictating stories for her mother to write down. The great American journalist Joan Didion once said: "We tell ...

The audience that business story writing caters to is usually potential customers or investors. The purpose of the story is to convey a message that lays the foundation for a meaningful connection or ...

When working with nonprofits, one of the key questions that arises is: “What should our brand be about — what stories should we tell?” While this is a relevant question for any organization, it’s ...

Often called the anxious generation, Gen Z is rewriting the rules on mental health. They are having open conversations, ...

It started while reading Difficult Conversations, by Stone, Patton, and Heen. They kept reiterating what another person says or thinks (negatively) about you is only that person’s perspective. Nothing ...

The narrative around cheating students doesn’t tell the whole story. Meet the teachers who think generative AI could actually make learning better. The response from schools and universities was swift ...